A glance at today's market research news makes it immediately clear that big data and advanced analytics are hot topics.
So why all the hoopla? What is big data in the context of market research and what is the meaning behind our existence? What is the real promise of big data market research (Big Data MR)? And most importantly, what immediate next steps can you take to harvest some near-term Big Data MR benefits?
As biomedical field, encompassing hospitals, medical schools, pharmaceutical firms, research institutions, manufacturers of medical instruments and supplies, and medical publishing, is flourishing in Philadelphia, our wide scope of data encompass all industries relevant.
With the widening telecommunications sector of Philadelphia, we support agile new product development, provide market understanding of user journeys and attitudes, optimize creative with campaign, message, and concept testing. We enable brand tracking and measurement, provide online sample and programming for your surveys.
We will help you discover the root causes of the slower consumption of your high-margin product based on 1) economic fears, 2) new alternatives, and 3) new direct marketing from a competitor. These three drivers would not present themselves in your consumer or behavioral (or transactional) data. Instead, they are locked away in the hearts and minds of your customers, waiting for you to ask them the "why" behind "what" they are doing (or not doing).
We are specialists when it comes to identifying key industries and their statistics. As the Philadelphia market has evolved over time, we have specialized in computer-based businesses, finance, telecommunications, insurance companies, pharmaceutical, healthcare, printing and publishing industries and more. Our data analysis encompasses statistics and details on chemicals, pharmaceuticals, office and computing equipment, telecommunications from fiber optics to cellular technology, utilities, medical instruments, biomedical products, fabricated metal products, paper products, processed foods, clothing, and many other industries.
We are constantly gathering, analyzing and interpreting information to help solve marketing challenges for you. We are here to help you develop your marketing strategy and make educated decisions, such as determining the feasibility of launching a new product before dedicating time and budget into the new venture.
By sourcing your statistical surveying endeavors by an expert market researcher like us, who uses demonstrated techniques to assemble substantial information, we can help to enlighten your marketing activities – such as understanding the requirements of your target audience, helping to understand what key messages you should convey and how to convey them.
You should always be learning about your business environment, your customers, their needs and preferences. The environment is constantly changing so it’s important to make sure you are researching and understand what factors are changing that could impact your marketing plans.
With access to valid international market research, not just nationally, we will bring the whole world into your hands. Understanding the wider market environment can help identify new opportunities for your business.
We collect qualitative data, quantitative data, or a mixture of both, and bring them together and scrutinize it in order to draw conclusions and create solutions based on the data. Here’s how:
- We articulate the research problem and objectives: Market research begins with a definition of the problem to be solved or the question to be answered. Typically, there are several alternative approaches that can be used to conduct the market research.
- We develop the overall research plan: The task of this stage is to determine the most effective way to collect the necessary information.
- Following that, we collect the data or information: At this point, we have to consider how we're going to obtain the information (meaning, how participants are going to be contacted whether it's surveys, phone calls, one-on-one interviews, etc.).
- Next, we analyze the data or information: Collecting volumes of information can be overwhelming. At this stage, we start to organize the data and weed out what is not crucial.
- This leads to presenting or disseminating the findings: From knowing your audience to knowing what findings are actionable, before releasing your findings, we need to understand which findings are to be disseminated.
- Finally, we use the findings to help you make the decision: Because sometimes external consumers of market research may not use the findings accurately, appropriately, or completely, you need to consider the attributes of good market research. And that’s what we will provide to you throughout the entire process.
With the widest range of master tools and masterminds, we provide agility to achieve success. Our passion and commitment to provide the widest range of accurate and up-to-date monitored data, we keep striving to cleanse and enhance our design and never compromise on our quality and accuracy. We promise results and we deliver in depth to help our clients move forward faster.
